Can I use widgets to help index my site?

Google not only returns a list restaurant names, but also provides addresses, a map, phone numbers, and even reviews so much better than a simple list of documents. Part of it comes from the brilliance of Googles algorithm. No one likes to think about a time after they have gone …

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Have you thought about optimizing your TF-IDF scores?

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. It also finds new ways of presenting information in its search engine results pages …

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Is this the end of authority sites as we know it?

However, a sitemap is perhaps the most useful for search engines, in that the maps are used to help search engines get an idea of what has changed about your website. A popular way to build natural links and network at the same time is by "guest posting." This is …

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Why most people will never be great at inbound links

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an …

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Quality over quantity when it comes to gateway sites

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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