Don't forget about duplication

You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the …

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Actionable tips on static pages and Instagram

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that's basically what a search engine does - they're our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like …

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How to survive your first encounter with html

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Other than optimized and compressed media …

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How we improved our quality in two days

your home page or blog listing pages). Put your money into marketing until you build a Web presence and set aside the revenues. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. My grandson would love a well made classic …

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More content equals better rankings and more links

Note that this doesn't mean you should arbitrarily change your content around every month or two simply to have "fresh" material. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or …

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Thinking about citations makes everything OK

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Wikipedia is one …

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