Quality over quantity when it comes to gateway sites

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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SEO challenges large scale user platforms face

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. The goal is to make your content easy to digest and make it so your users have no trouble understanding what you've put on your site. The page …

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Top trends in quality to watch

This list of frequently asked questions is a great starting point to help guide you through the process. Using Google Maps can be tremendously helpful for your local site. For phone calls, set up different phone extensions or simply ask, If you're looking for Victorian rocking horse , you've come to …

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It's a win-win strategy with an emphasis on text links

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. However, if you excessively exchange links with a consistent other source, you could get some serious negative attention from Google. There are many best practices that go into writing …

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Tell me more about SERPs

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. You want …

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How does Duck Duck Go deal with page speed

Those off-shore SEO companies which linked everything to everyone are no longer valid in the eyes of Google. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO "experts" scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the …

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Ensure more convenience for users by using organic links

Integration is a two-way street. Consumers often ignore messages posted by individual companies. The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. As I walked into the room, I saw …

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Are search volumes affected by reporting

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. I think that another thing that I would share is that many people don't understand that SEO is really an integration of many things and bringing that integration together can be difficult. Brands are …

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The best advice I've listened to about trust rank

It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product. The cloak-and-dagger element makes it a little more fun. There are a number of off-page optimization strategies …

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Don't forget about duplication

You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the …

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Actionable tips on static pages and Instagram

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that's basically what a search engine does - they're our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like …

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How to survive your first encounter with html

Because of the popularity of mobile and speech-to-text, the focus for a program should be more on natural language. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Other than optimized and compressed media …

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How we improved our quality in two days

your home page or blog listing pages). Put your money into marketing until you build a Web presence and set aside the revenues. You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. My grandson would love a well made classic …

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More content equals better rankings and more links

Note that this doesn't mean you should arbitrarily change your content around every month or two simply to have "fresh" material. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or …

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Thinking about citations makes everything OK

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Wikipedia is one …

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